The first Poster I decided to look at was ‘Saw 4’ as it is a well-known horror movie. There are a variety of codes and conventions used in this poster and the first thing that will catch the audiences eye would be the woman tied up to some sort of machine , wearing a pigs musk and a red kind off robe. This straight away reinforces to the audience that this is a horror movie because of the colours used like the red as it symbolizes blood and gore. The girl tied to the chair shows the audience that something will go wrong for example her death. The title that is right in the middle at eye line level would catch the audience’s attention straight away and the title being in red once again emphasises blood and gore. The fact that it is Saw 4 means it will already have an established target audience as there have been three previous successful movies. This means the audience know that it will be a horror trailer and know what they are watching. The lighting used is quite dark portraying images of a gloomy atmosphere and the slogan used 'it’s a trap' tells the audience something is going to happen which will probably disturb the equilibrium.
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